With considerable effort, I've managed to covertly sneak a keg of Wizard Smith's Ale from Tasmania and into the SpecTAPular lineup (although I've yet to figure out how!).
Of all the breweries I've approached around Australia to be involved with our first seasonal SpecTAPular, Boags is one of only two who were anything like hard work. Yes, I know Wizard Smith's Ale is not available on tap in Victoria but neither are most of the other festival beers. That's the whole point! A big part of any beerfest is having unusual or rarely found beers available for a special occasion.
The sooner some marketers realise that seeding certain or one-off beers on tap at festivals or in beer focussed venues the better as it's clever marketing (in my humble view). It would create a bit of a buzz (both kinds) for both the beer and the brewery and give them valuable feedback from the kind of people they want their beer to appeal to.
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