COLES is heading for a showdown with brewers over its comparative advertising that pits its own-label version of low-carb beer against the leading brands. Read The Age article here.
While I love the idea of a stoush between Lion Nathan/Kirin and Fosters, is there anything Coles is NOT planning on producing??!
After Woolworth's came out with Platinum Blonde, I guess calls said; "Any shit beer you can make, we can make shitter?"
ReplyDeleteCheers
Prof. Pilsner