As already announced, we'll soon be selling refillable growlers in our first The Local Bottle Store & Provisions in St Kilda (with Darlo and others possibly to follow).. Some people have asked me why the Americans gave it the unfortunate name "growler". Well, this is what I've dug up on Beer Advocate!
What the hell is a growler? We're not talking about the USS Growler, a small iceberg, a four-wheeled hansom cab from England, a sexual offender or any of the other slang phrases associated with the word – there are many. We're talking about that which carries fresh beer from a brewery to your house. Now there are many speculations as to the origins of the growler, so let's take a moment and explore some of these.
In the late 1800s and early 1900s, fresh beer was carried from the local pub to one's home by means of a small-galvanized pail. Rumor has it that when the beer sloshed around the pail, it created a rumbling sound as the CO2 escaped through the lid, thus the term "growler" was coined.
Before World War II, city kids used to bring covered buckets of draft beer from a local bar or brewery to workers at lunchtime or to their parents at dinnertime, a practice called "rushing the growler."
In the 50s and 60s, waxed cardboard containers with lids were used to take home beer – it's said that they were round and resembled take-out Chinese soup containers. And in many US states, it used to be (and still is) illegal for "liquor stores" to be open on Sunday. So if you wanted beer on Sunday you went to a bar and bought some of these "containers" of draft beer. However by the late 60s many bars had switched to plastic and eventually they were allowed to sell packaged beer after hours. Soon after, many states allowed Sunday sales at liquor stores and the concept of the growler soon died.
In the early 80s, Newman Brewing in Albany, NY used to sell soft plastic gallon containers of their beer. Apparently if you brought the empty back to the brewery, they'd replenish it with more beer.
A claim to the modern day growler states that in 1989, Charlie Otto and his father were discussing the dilemma facing the Otto Brothers Brewery. They wanted to offer "beer-to-go" for their local customers, but they were not yet in a position to bottle. Father Otto suggested the use of "growlers," which were used in his younger days, but Charlie recognized the need for an updated package type. He purchased a small silkscreen machine, and set it up on his patio. Soon he was silk-screening his logo on half-gallon glass bottles that resembled moonshine jugs. The modern-day "growler" was introduced.
George Bulvas III, brewmaster at Water Street Lake County Brewery, WI, suggests that growlers are named for the buckets of beer once given to factory workers before their stomachs began to "growl" from hunger.
Whatever. Nowadays, a growler is simply a glass jug that carries a half-gallon of beer. However, some can get rather extravagant holding upwards of two liters with a clampdown ceramic top and a metal handle/grips (German-style). You can even buy specially designed cooling packs complete with carrying straps for your growlers, but we'd probably pummel you to the ground for looking like a complete dork.