Monday, March 7, 2011

First the Hottest 100, now the Critic's Choice

Here is the media release of something we were involved in. I'm sure it will stir up as much debate as the H100 in January!

Beer has been a part of the Australian cultural landscape since the overseers of the First Fleet realised that rum was not the most 'sociable' liquid upon which to build a colony.

Until recently, though, the Australian drinker has had little choice with a succession of pale gold, fizzy and lightly hopped beers dominating the market. But things are changing. A new breed of brewers are leading something of a Beer Revolution and are bringing new and exciting beer styles to the masses. But how does the average drinker know which beer to choose and what style, colour and flavour will suit their tastes or match with different foods?

The Critics' Choice: Australia's Best Beers is a new book produced by the team who published the very popular Beer Lover's Guide to Australia in 2010. Bringing together a team of talented and knowledgeable beer writers, venue operators, social media commentators and the brewers themselves, this book seeks to do what has previously been thought impossible; to take a nomination list of almost 450 beers and rank the Top 100.

Showcasing a huge range of styles and introducing this new breed of brewers to a public looking for more than the mainstream has offered, The Critics' Choice: Australia's Best Beers is a snapshot of the Australian brewing scene today and provides a view into the future of the beverage we all love to love. As beer is such a subjective topic, The Critics' Choice: Australia's Best Beers is sure to cause many a bar stool debate and more than a little interstate rivalry but life would be pretty dull if we all agreed on everything, wouldn't it?

Available from bookstores & newsagents from April 1, 2011

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