Google alerted me to the above photo taken by Delwynne Fife at Little Creatures Brewery in Fremantle. No doubt it proved a valuable marketing tool and sales figures spiked after they put this sign up! ;-)
But what's with renaming the poll Australia's Coolest 50 Beers instead of The Local Taphouse's Hottest 100 Aussie Craft Beers poll?
To cast your votes in this year's Hottest 100 Aussie Craft Beers, click here.
This year's poll is proudly sponsored by Crafty Pint.